Matt Roussel’s Sleeman’s Packaging Illustrations

Matt Roussel was tapped to use his scratchboard style for the new Sleeman’s Beer cans. It was a perfect project for Matt to show how sharp and clean his work is in this style, especially considering he is best known for his marvellous 3D work. The creative team made beautiful choices with the spot colour they added to the artwork and the whole package is gorgeous. You can check out more of his work at

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